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Strategic Management of Technological Innovation 2nd Edition

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440 грн.

+380991309964
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  • +380667745368
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Strategic Management of Technological Innovation 2nd Edition
Strategic Management of Technological Innovation 2nd EditionВ наличии
440 грн.
+380991309964
  • +380961796454
  • +380667745368
    Светлана
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Описание

"Strategic Management of Technological Innovation, 2e" by Melissa Schilling is the first comprehensive, rigorous and yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database.

ISBN-13: 978-0071259422
ISBN-10: 0071259422
2008 г.
314 стр.

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  • Цена: 440 грн.